The first day's sales were a good indication of things to come and after ten days of trading takings stood at pounds, 4 shillings and 1 penny. Despite tough economic times during the Great Depression, Coles continued to donate a large share of profits to charities including hospitals, nursing homes and relief funds for the unemployed.
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Many married women had become part of the workforce, which meant they had less time at home to prepare food for the family. As a result, they began buying more ready-made foodstuffs and delicatessen items, leading to an increase in these lines in Coles stores. In , confidence boomed in post-war Australia and Coles began selling electrical appliances such as toasters and irons.
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In , Coles launched its first cosmetics range and engaged starlets Doris Day, Arlene Dahl and Eleanor Parker as the faces of the campaign. By the mids, Coles stores were converting into self-service stores which would set the standard for supermarkets into the 21st century. By the end of the decade, Coles had shifted course from our origins as a variety store and set our sights on becoming Australia's most significant food retailer, with new logistics, warehousing and distribution systems required for such a challenge.
The 60s were a time of change in Australia. Though he had been Managing Director of Coles since before the end of WWII, Edgar Barton Coles was inspired by the sense of progress and embarked on a program of delivering "tomorrow's shops, today" to an increasingly affluent Australia.
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In , Coles opened the nation's first freestanding supermarket in Balwyn, Victoria. Edgar's plan was to develop a chain of supermarkets that would stock everything a family might have on their weekly household shopping list, from light bulbs to lemons, making it possible to get it all in a single trip.
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All languages. English 6. See what travellers are saying:. Selected filters. Updating list Reviewed 13 August via mobile Breakfast snack.
Date of visit: August Reviewed 25 January Girls lunch - allergy friendly and tasty! Date of visit: January Reviewed 27 December Best Coffee in Balwyn. Date of visit: December Reviewed 20 December via mobile Great brunch experience! Date of visit: November Reviewed 14 July via mobile Average only. Date of visit: July Reviewed 26 June Great experience.
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