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In , the Beatles famously sang that all you need is love. Indeed, the rise of online dating websites reflects our increasingly digitalised world. Below, we look at what you should consider when starting your online dating site and help you match your first couple in a manner that reflects best practice. Also, the nature of online dating websites has seen international criminal networks use such sites with the express aim of committing financial fraud and identity theft. Consequently, you not only have to consider your legal obligations but also how to structure your website so that you can protect your users and minimise the risk of any illegal or harmful activity.
It is, therefore, essential that you observe best industry practices at the outset. Implementing key policies and procedures will instil your users with confidence when they sign on, and protect your brand. Similarly, adhering to your legal obligations protects you against complaints, and disciplinary action brought by the Australian Competition and Consumer Commission ACCC.
Although they are not all legally binding, they provide a clear structure of how to adhere to best practice and focus on the following:. Be aware that making sure your practices protect consumers is a legal obligation for your business.
WATCH: How to go on a virtual date during the coronavirus pandemic
These are necessary to inform and teach your users about associated risks. These messages should be clear, easy to understand and hard to miss. As well, they should be phrased and displayed so that they will impact on users. Examples include a sidebar, banner or link to more detailed information. Research shows that scammers most commonly target people in the 45 to year-old demographic.
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Special warnings for these customers upon sign up are another good idea. Warnings should also dissuade users from moving to less secure communication channels, which have a lower capacity for detection. All responsible online dating sites should validate users to ensure legitimate use of the service, and prevent against scammers easily setting up fake profiles. However, validation procedures are not in themselves sufficient. Robust vetting and checking include monitoring language.
Scammers commonly use the same usernames and passwords and their language typically contains a number of spelling and grammatical errors. Checking profile photographs and Internet Protocol addresses to identify people registering outside of Australia is also sensible. Scammers usually send and reply to an abnormal number of messages.
If a breach does occur, users should be notified immediately and provided with details about their compromised information. Encourage users to take steps to stop any further misuse of their information. For example, cancelling a credit card may be a good idea if this information was illegally accessed.
As mentioned above, no system and no website are ever foolproof. In that context, if a user has had a bad experience on your site, they must be able to lodge a complaint. Your site should respond promptly and refer clients where appropriate. Sites should reply to a complaint as soon as possible and no later than the next business day.
The site must then have a policy of actively investigating the fake profile or other offending behaviour and warning any other users in contact with that profile to control the damage. Keeping comprehensive data on customer complaints about scammers can also help you improve your security and prevent future scams. Your site should also inform complainants of their entitlement to contact the ACCC Scamwatch website.
If users have lost money, received threats or are subject to blackmail, you should encourage them to contact the police via the Australian Cybercrime Online Reporting Network. Type: 1 eharmony has prepared a profile is a photo. Lists the world: free online dating apps in india.
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